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'''<u>Buyer Analysis</u>'''<br | '''<u>Buyer Analysis</u>'''<br> | ||
Action gamers<br | Action gamers<br> | ||
High-end/3D gamers<br | High-end/3D gamers<br> | ||
Anime fans<br | Anime fans<br> | ||
Fighting game fans<br | Fighting game fans<br> | ||
'''<u>Flavor</u>'''<br | '''<u>Flavor</u>'''<br> | ||
Konoko crouched behind a pile of debris as a TCTF car rumbled by, thumping along the potholed road. Twilight was approaching, and people had already retreated into their homes. The street was no place for the innocent. She had set the trap to terminate the criminals, but still, her former compatriots would not approve of her actions. Soon, they would go too. With fatal recklessness, a group of men swaggered from hiding and entered the building, obviously armed, obviously armored. Silence stretched for two seconds, three. The night exploded as a burst of shots, ricochets and screams pierced the air. Konoko closed her eyes, relishing the sounds of vengeance. A roomful of her enemies dead, and she hadn’t fired a shot. | Konoko crouched behind a pile of debris as a TCTF car rumbled by, thumping along the potholed road. Twilight was approaching, and people had already retreated into their homes. The street was no place for the innocent. She had set the trap to terminate the criminals, but still, her former compatriots would not approve of her actions. Soon, they would go too. With fatal recklessness, a group of men swaggered from hiding and entered the building, obviously armed, obviously armored. Silence stretched for two seconds, three. The night exploded as a burst of shots, ricochets and screams pierced the air. Konoko closed her eyes, relishing the sounds of vengeance. A roomful of her enemies dead, and she hadn’t fired a shot. | ||
'''<u>Innovations</u>'''<br | '''<u>Innovations</u>'''<br> | ||
Merging of shooter and fighter into a new gaming experience<br | Merging of shooter and fighter into a new gaming experience<br> | ||
Inverse kinematic body animations – characters will realistically fall onto and over objects. Body parts will react independently to bullets, fists and tables.<br | Inverse kinematic body animations – characters will realistically fall onto and over objects. Body parts will react independently to bullets, fists and tables.<br> | ||
Realistic Radiosity lighting<br | Realistic Radiosity lighting<br> | ||
Advanced interpolation gives instantaneous response and eliminates all animation popping<br | Advanced interpolation gives instantaneous response and eliminates all animation popping<br> | ||
Real time free form shadow generation<br | Real time free form shadow generation<br> | ||
Dynamically destructible environments <br | Dynamically destructible environments <br> | ||
Agile and responsive character control<br | Agile and responsive character control<br> | ||
Dynamic character (appearance, personality and animations)<br | Dynamic character (appearance, personality and animations)<br> | ||
'''<u>Selling Points</u>'''<br | '''<u>Selling Points</u>'''<br> | ||
'''Full Contact Action™: the first seamless fusion of gunplay and martial arts'''<br | '''Full Contact Action™: the first seamless fusion of gunplay and martial arts'''<br> | ||
::“Fistfights and firefights”; empty your clip into a pack of opponents, then drop the gun and take out the survivors with flying kicks and neck-snapping throws.<br | ::“Fistfights and firefights”; empty your clip into a pack of opponents, then drop the gun and take out the survivors with flying kicks and neck-snapping throws.<br> | ||
'''Realistic 3D Environment: a brand new 3D engine designed to bring extremely realistic environments to life'''<br | '''Realistic 3D Environment: a brand new 3D engine designed to bring extremely realistic environments to life'''<br> | ||
::Huge, multi-elevation 3D urban environments, accurately modeled by architects | ::Huge, multi-elevation 3D urban environments, accurately modeled by architects | ||
::Radiosity Lighting | ::Radiosity Lighting | ||
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<u>'''Competition & Analysis'''</u><br | <u>'''Competition & Analysis'''</u><br> | ||
Tomb Raider III | Tomb Raider III{{nbsp}}{{nbsp}}{{nbsp}}{{nbsp}}{{nbsp}}Most successful third person action/adventure series to date. Oni is much more action oriented and will have a distinct look. We also have hand to hand fighting and much cooler and more varied animation. Our technology should also be superior. | ||
Max Payne | Max Payne{{nbsp}}{{nbsp}}{{nbsp}}{{nbsp}}{{nbsp}}[Remedy/3D Realms, GT] 3rd person, real world full of character and atmosphere. Graffiti textures, cool smoke effects and particle effects. Dark comic book characters. Choose playing style, two-fisted action or stealth. Intense action. | ||
Unreal | Unreal{{nbsp}}{{nbsp}}{{nbsp}}{{nbsp}}{{nbsp}}Very successful first person shooter and currently the most technologically advanced. Third person pov gives our characters much more potency. Story and dynamic character will create more emotional involvement. Hand to hand and cool body physics will create a larger cool factor. | ||
Prince of Persia 3D | Prince of Persia 3D{{nbsp}}{{nbsp}}{{nbsp}}{{nbsp}}{{nbsp}}The main feature of Prince of Persia 3D seems to be its “stunning animation”. While we cannot know exactly how we compare in this aspect until more is known, we will most likely differ on a number of issues. Prince of Persia will most likely be an adventure oriented game in the same vein as Tomb Raider. Oni’s advantages over Prince should be similar to our advantages of Tomb Raider III including: action orientation, hand to hand combat and a distinct style. | ||
Beneath | Beneath{{nbsp}}{{nbsp}}{{nbsp}}{{nbsp}}{{nbsp}}“Use your caving equipment to climb, rappel, and swing your way through puzzles.” This is clearly a puzzle oriented adventure game with heavy dependence on exploration. This should be a very different game than Oni for generally the same reasons as Tomb Raider III and Prince of Persia 3D. It’s nice that many of our competitors seem to be aiming for the same type of game play, but we need to make sure we are differentiated from them in our marketing. We also need to note their 3D technology as well as animation and character control. | ||
Omikron | Omikron{{nbsp}}{{nbsp}}{{nbsp}}{{nbsp}}{{nbsp}}This seems to be our most similar competitor. As such, I’ve added more information. | ||
:From the Gamespot preview: | :From the Gamespot preview: | ||
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Messiah | Messiah{{nbsp}}{{nbsp}}{{nbsp}}{{nbsp}}{{nbsp}}Messiah is a highly technology based game from Shiny. Shiny is capable of impressive technology as well as impressive hype. | ||
:From a Gamespot-UK article: | :From a Gamespot-UK article: | ||
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Urban Chaos | Urban Chaos{{nbsp}}{{nbsp}}{{nbsp}}{{nbsp}}{{nbsp}}LOT of similarities to Oni – sprawling city setting, “unbelievable” physics, interactive environment, freedonm of exploration, hand-to-hand combat, two characters, one female one male, multiple ways to achieve objectives, use of scenery in combat (swing around telephone poles). Only thing it doesn’t have is shooting. | ||
Shogo | Shogo{{nbsp}}{{nbsp}}{{nbsp}}{{nbsp}}{{nbsp}}Only other mainstream PC anime game. First person shooter, focused on mecha. | ||
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<u>'''Other Important Points'''</u><br | <u>'''Other Important Points'''</u><br> | ||
Remember, this is an action game. This is not an adventure game. People will get killed and they’ll die quickly. | Remember, this is an action game. This is not an adventure game. People will get killed and they’ll die quickly. | ||