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* A '''space for like-minded people''' to socialize and exchange and develop ideas. | * A '''space for like-minded people''' to socialize and exchange and develop ideas. | ||
** Such spaces were forums in the past, nowadays they are real-time communication platform like a Discord channel which is thematically decorated and helps to keep the product in '''general awareness''' over long time frames. | ** Such spaces were forums in the past, nowadays they are real-time communication platform like a Discord channel which is thematically decorated and helps to keep the product in '''general awareness''' over long time frames. | ||
** Communities pose a '''potential source for researching [https://www.tumblr.com/dragon-ball-meta/175722199189/toriyamas-official-comments-on-broly-for-the-new future products]'''.<!--//Commented out for now: Well, this is interesting but it quite lengthens the section.// The companies cannot simply "listen to the (hardcore) fans" but have to | ** Communities pose a '''potential source for researching [https://www.tumblr.com/dragon-ball-meta/175722199189/toriyamas-official-comments-on-broly-for-the-new future products]'''.<!--//Commented out for now: Well, this is interesting but it quite lengthens the section.// The companies cannot simply "listen to the (hardcore) fans" but have to develop a profitable package that lures as many customers as possible. Nonetheless, '''fan service''' remains an important aspect which ranges from '''[https://www.latimes.com/entertainment-arts/business/story/2020-02-14/sonic-the-hedgehog-got-a-digital-makeover-after-an-internet-backlash-will-it-work respecting the original]''', placing '''easter eggs''' and '''insider jokes''' - and not ''Japanese''-like fan service which in the Western world basically translates to "sex sells". | ||
*** | *** Besides the dependencies of the target group, it can be good choice to not exaggerate and provide consistent overall concept made from the envisioned world and its characters: [[Konoko#Design_by_Lorraine|Lorraine]]: "Lorraine McLees, Bungie artist, remembers the slight tug of war between the Chicago and Bungie West [offices]: 'Their vision of (Konoko) was more overtly -blam!- than ours. We specifically didn't want her to be just another Lara Croft, so we'd go back and forth with the California office. They'd send Konoko designs back with a bare midriff and the bottom of her breasts exposed, and we'd go back and re-clothe her. The funny thing is that the more we tried to de--blam!-ize her, the more sexy she became.")--> | ||
* Support in organizing competitions and other promotional events, including creative activities such as fan art. Cosplay contributions can increase a company's '''visibility''' at events like Gamescom. | * Support in organizing competitions and other promotional events, including creative activities such as fan art. Cosplay contributions can increase a company's '''visibility''' at events like Gamescom. | ||
* An '''additional channel for updates''' (general information and content announcements). | * An '''additional channel for updates''' (general information and content announcements). | ||
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