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Media creation with artificial intelligence: Difference between revisions

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Game companies have a strong interest in not upsetting their '''fan base''', especially organized structures such as gaming communities.
Game companies have a strong interest in not upsetting their '''fan base''', especially organized structures such as gaming communities.


'''Game communities''' function as '''voluntary support structures''' that provide services companies would otherwise need to fund themselves. Many of these contributions can be understood as direct or indirect '''sales promotion'''. These communities typically offer:
'''Game communities''' function as '''voluntary support structures''' that provide services companies would otherwise need to fund themselves. Many of these contributions can be understood as direct or indirect '''sales promotion'''. These '''communities''' typically '''offer''':
* First contact and '''general help''' for [[wp:Newbie#Connotations_of_variants|newbies]].
* First contact and '''general help''' for [[wp:Newbie#Connotations_of_variants|newbies]].
* The creation of '''guides''', tips and tricks, and even complete playthroughs.
* The creation of '''guides''', tips and tricks, and even complete playthroughs.
* A '''space for like-minded people''' to socialize and exchange and develop ideas.
** Such spaces were forums in the past, nowadays they are real-time communication platform like a Discord channel which is thematically decorated and helps to keep the product in '''general awareness''' over long time frames.
** Communities pose a '''potential source for researching [https://www.tumblr.com/dragon-ball-meta/175722199189/toriyamas-official-comments-on-broly-for-the-new future products]'''.<!--//Commented out for now: Well, this is interesting but it quite lengthens the section.// The companies cannot simply "listen to the (hardcore) fans" but have to developed a profitable packages luring as many customers as possible. Nonetheless, '''fan service''' remains an important aspect which ranges from '''[https://www.latimes.com/entertainment-arts/business/story/2020-02-14/sonic-the-hedgehog-got-a-digital-makeover-after-an-internet-backlash-will-it-work respecting the original]''', placing '''easter eggs''' and '''insider jokes''', up to "Japanese" fan service which in the Western world basically translate to "sex sells".
*** Then again, often its best not to exaggerate and deliver a consistent concept: [[Konoko#Design_by_Lorraine|Lorraine]]: "Lorraine McLees, Bungie artist, remembers the slight tug of war between the Chicago and Bungie West [offices]: 'Their vision of (Konoko) was more overtly -blam!- than ours. We specifically didn't want her to be just another Lara Croft, so we'd go back and forth with the California office. They'd send Konoko designs back with a bare midriff and the bottom of her breasts exposed, and we'd go back and re-clothe her. The funny thing is that the more we tried to de--blam!-ize her, the more sexy she became.")-->
* Support in organizing competitions and other promotional events, including creative activities such as fan art. Cosplay contributions can increase a company's '''visibility''' at events like Gamescom.
* Support in organizing competitions and other promotional events, including creative activities such as fan art. Cosplay contributions can increase a company's '''visibility''' at events like Gamescom.
* An '''additional channel for updates''' (information and content).
* An '''additional channel for updates''' (general information and content announcements).
* '''Bug reporting and, in some cases, bug fixing.''' In rare instances, community members may even contribute to maintaining source code.
* '''Bug reporting and, in some cases, bug fixing.''' In rare instances, community members may even contribute to maintaining source code.
* '''Mods that improve replay value''' and thus increase overall '''customer satisfaction'''.
* '''Mods that improve replay value''' and thus increase overall '''customer satisfaction'''.
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* A pool of trusted and engaged players who can be recruited as beta testers for new releases.
* A pool of trusted and engaged players who can be recruited as beta testers for new releases.


As a result, most companies employ community managers. In practice, companies often '''tolerate limited uses of their intellectual property''' because they benefit from these activities. '''A strictly enforced copyright regime could suppress creative community contributions, reduce engagement, and ultimately harm the company itself.'''
As a result, most '''companies also employ community managers'''. At least for active [[wp:Cash_cow|cash cows]].
 
In practice, companies often '''tolerate limited uses of their intellectual property''' because they benefit from these activities. '''A strictly enforced copyright regime could suppress creative community contributions, reduce engagement, and ultimately harm the company itself.'''


However, this does not mean that copyright is overridden. In some cases, fan works may fall under [[wp:Fair_use|fair use]] (depending on jurisdiction), but more often they exist within a space of '''informal tolerance or explicit licensing policies'''.
However, this does not mean that copyright is overridden. In some cases, fan works may fall under [[wp:Fair_use|fair use]] (depending on jurisdiction), but more often they exist within a space of '''informal tolerance or explicit licensing policies'''.


'''Modifications''' (mods) often remain '''short of becoming ''independent games''''':
Game '''modifications''' (mods) often remain '''short of becoming ''independent games''''':
* Typically, they add optional 2D and 3D content, sometimes in large quantities. However, more fundamental changes - such as new game mechanics - often require access to or modification of the game engine and are therefore limited.
* Typically, they add optional 2D and 3D content, sometimes in large quantities. However, more fundamental changes - such as new game mechanics - often require access to or modification of the game engine and are therefore limited.


Generative AI (GenAI) has the potential to disrupt this cost–benefit balance:
Generative AI (GenAI) has the potential to disrupt this cost–benefit balance:
* The large-scale or automated production of new content based on existing assets may conflict with the company’s interests.
* The large-scale or automated production of new content based on existing assets may conflict with the company’s interests.
Considering the artists and '''technicians''' involved in creating the original work, mass-produced fan content generated at little or no cost could threaten established creative professions.
Considering the '''artists and technicians''' involved in creating the original work, mass-produced fan content generated at little or no cost could threaten established creative professions.
* An overabundance of derivative content may '''dilute attention''' and reduce consumer motivation to engage with official products.
* An overabundance of derivative content may '''dilute attention''' and reduce consumer motivation to engage with official products.


'''The goal should be a form of symbiotic coexistence''':
'''The goal should be a form of symbiotic coexistence''':
* Game communities should avoid creating direct ''competition'' with official products.
* Gameing communities should avoid creating direct ''competition'' with official products.
* In contrast to official expansion packs and [[wp:Downloadable_content|DLCs]], [https://wccftech.com/cyberpunk-2077-vr-mod-taken-down-by-cd-projekt-red/ mods should generally not be placed behind paywalls].
* In contrast to official expansion packs and [[wp:Downloadable_content|DLCs]], [https://wccftech.com/cyberpunk-2077-vr-mod-taken-down-by-cd-projekt-red/ mods should generally not be placed behind paywalls].


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